Repeat after me, it is not the role of the state, or any of its constituent bodies, to legislate over things like this. But, hey, here's an idea. Why not stop building on playing fields? Why not stop the kiddy fiddler panic that stops children being allowed to play outside? Why not stop dealing with symptoms and start dealing with root problems? First Tom and Jerry and smoking, now this ridiculous bugbear once more. IPCGMITY. If parents seriously can't deal with kids being influenced by adverts, perhaps they should have invested in rather better contraception.